Websites
The cost of beautiful websites shouldn't be a mystery.
The Direct API designs and builds responsive business websites for companies in Singapore and worldwide. Each one communicates what your business does clearly and helps you grow your digital presence.
Most agencies ask you to describe your project before telling you what it costs. We price the parts of a website that actually change the amount of work involved, and show you the total upfront. No hidden fees. No obligatory sales call to get a price. No waiting for a quotation.
Starting point
A complete business website. US$1,500.
A responsive website tailored to your business needs.
Build your websiteIncluded
- Up to 5 pages
- Basic contact form
- 1 virtual onboarding meeting
- 1 virtual design mock-up review meeting
- 1 virtual handover meeting
Included
What is a design mock-up?
During our onboarding call, we will show you a few sample designs to discuss the design direction that you have in mind. Thereafter, we will prepare a design mock-up for your review. If you are undecided on the design direction and want to have a few design mock-ups to choose from, you can select accordingly before finalising the project scope and pricing.
Included
What is a responsive website?
A responsive website adapts its layout to the screen it is viewed on. The same page rearranges itself so that it reads comfortably on a large desktop monitor, a laptop, a tablet and a phone, without the need for a separate mobile site. Most visitors to a business website now arrive on a phone, so we design and test every page for both desktop and mobile before launch.
Included
What does it mean for copy and images to be web-ready?
Web-ready means the content is final and organised page by page. For copy, this means the text has been written and proofread, and you know which page and which section of the page each paragraph belongs to, so that your website tells your story to your customers in the order you intend. For images, this means you have the rights to use them, they are sharp enough to look good on a large screen, and you know where each one should appear.
If your content is not at this stage yet, select "I need help preparing it" in the calculator and we will prepare it with you.
Included
Why is this important for me as a business?
Metadata is the information about each page that visitors do not see directly but search engines and social platforms read. It includes the page title, the short description shown under your listing in search results, and the image and text that appear when someone shares your link on WhatsApp, LinkedIn or Instagram.
Setting this up properly is the foundation of search engine optimisation (SEO), which helps your pages appear when potential customers search for what you offer. It also supports answer engine optimisation (AEO), which is how AI assistants such as ChatGPT and Google's AI Overviews decide which businesses to mention when someone asks them a question. Clear, well-structured pages with accurate metadata are easier for both to understand and recommend.
Included
What is a domain?
A domain is your website's address, such as yourbusiness.com. Domains are not bought outright. They are registered for a period of time, usually a year at a time, through a domain registrar such as Namecheap, and must be renewed before they expire or the address is released.
You can register the domain directly with a registrar. In that case you own the account, pay the registrar's fee and are responsible for keeping it renewed, and we connect it to your website as part of the project. If you would rather not maintain the account yourself, we can register and manage the domain on your behalf under our Website Care plan.
Included
What is a cloud deployment?
Deployment is the step where your finished website is published to a server so that it is available on the internet. We typically deploy to Google Cloud's Firebase Hosting, which is fast, secure, includes an SSL certificate and, for an informational business website, costs close to nothing to run.
The hosting account can be set up in your name so that you own it, or we can set it up and maintain it on your behalf under our Website Care plan. If you choose Website Care, this also makes future updates far more straightforward: because we manage the hosting, we can publish changes to your website on your behalf in minutes, without you needing to touch anything.
Included
What is included in minor revisions?
Minor revisions are adjustments to the design mock-up or website that do not change its structure or scope. They include changes to fonts, colours, spacing and wording, swapping images, and moving content around within a page. Revision requests are sent to us by email.
Adding new pages, sections or functionality, or changing the design direction after a mock-up has been approved, falls outside a minor revision and is quoted separately.
Pricing calculator
Build your website.
Choose what you need. The total on the right updates as you go, with every item shown.
Beyond the calculator
Not every project fits a calculator.
If you're building something with custom functionality, we'll scope it properly and provide a quote.
When we know what something costs, we'll tell you. When we genuinely need to scope it, we'll tell you that too.
This includes projects such as
After launch
Keep us around, if you want to.
Your website is yours after launch. Ongoing support is optional.
Website Care
US$120/ month
For businesses that want us to continue looking after the site, the domain and the cloud hosting, so you don't have to maintain the underlying accounts yourself.
- Minor text and image updates
- Up to 30 minutes of minor website changes each month
- Basic technical support
- Uptime monitoring
- Domain setup, renewals and management
- Cloud hosting setup and management
- SSL and DNS management
- Routine hosting administration
Larger changes or new functionality are quoted separately. Includes a standard domain and normal hosting usage for an informational business website. Premium domains, paid third-party services and unusually high hosting usage are charged separately with your approval.
Process
From brief to live website.
Your steps are on the left, ours on the right. We meet virtually three times along the way and handle everything else by email.
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Step 1, You
Tell us about your business
Complete the project brief and send us your logo, brand materials and web-ready content, or the essentials about your business if we are preparing the content for you.
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Step 2, Us
We meet you and prepare your mock-up
On a virtual onboarding call we walk through a few sample designs with you and agree on a design direction. We then prepare your design mock-up, or the number of mock-ups you have chosen.
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Step 3, You
Review the mock-up with us
We present the mock-up on a virtual review call. You choose the one to proceed with and tell us what you would like adjusted.
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Step 4, Us
We build your website
We develop the chosen mock-up into the full responsive website, with your content in place on every page, and share a private preview link.
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Step 5, You
Send your minor revisions
Review the preview and email us the changes you would like. Two rounds of minor revisions are included, and we apply each round before you approve the site for launch.
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Step 6, Us
We launch
Once approved, we connect your domain, deploy the website to the cloud and hand it over on a final virtual meeting, with everything you need to keep it running.
Questions
Before you decide.
How much does a business website cost?
A complete responsive business website of up to 5 pages costs US$1,500. Additional pages are US$200 each, content preparation is US$500, and extra design mock-ups, revision rounds and meetings are priced in the calculator above. You see the full total before you contact us.
What kind of websites do you build?
Informational business websites, such as company, service and brochure sites, built as responsive pages with a contact form. Projects that need e-commerce, payments, customer accounts, bookings or other custom functionality are scoped and quoted separately.
Is SEO included?
Every website includes basic metadata and social sharing setup: a page title, description, canonical link and social preview tags on every page. This is the technical foundation that search engines and AI assistants read. Ongoing SEO campaigns, content marketing and advertising are not included.
What if I don't have copy or images?
Choose Content preparation. You provide the basic information about your business and customers, and we prepare standard website copy and source suitable stock imagery.
What if I need functionality that isn't in the calculator?
Send us your requirements. If the project involves custom functionality, we will scope it separately and provide a quote.
Do I need to purchase ongoing support?
No. Website Care, which covers ongoing support, your domain and your hosting, is optional.
Can I be billed in SGD instead?
Yes. We can accept PayNow, bank transfer and credit card payments.
Do you work with companies outside Singapore?
Yes. Website projects can be completed remotely. In-person meetings are currently available in Singapore only.
Who owns the website after it is completed?
You own the finished website and the custom assets you have paid for. We retain ownership of the reusable internal tools and components we build with.