Available now
The Beauty API
Beauty and personal care products, ingredients and barcodes. One dataset and API, ready to build with.
Built in Singapore
Built with
you in mind.
A world of information.
A little more connected.
We build dependable data infrastructure and software that make technology accessible.
Explore our productsUseful by design.Discover what we’re building
Our products
Good data.
New possibilities.
Structured information for the things people use every day.
Ready for your next idea.
In development · Sample available
The Food API
Packaged food products, ingredients, allergens and nutrition. Structured data, connected by barcode.
About us
Thoughtful technology.
Everyday possibility.
We’re The Direct API, a Singapore technology company building data infrastructure and software products. From structured datasets to apps, we make useful technology accessible to more people.